Transforming Inspire Smiles Dental — Dublin, CA

Inspire Smiles Dental

Customer Acquisition SystemsConversion ArchitectureGrowth Strategy

The Challenge

Low online visibility despite strong clinical reputation

Inspire Smiles Dental provided excellent clinical care but had limited online visibility and patient engagement, making it difficult to attract new patients in a competitive market.

Key Pain Points:

•Limited local search visibility
•Low patient engagement on digital channels
•Difficulty differentiating in a saturated market

Our Solution

360° digital marketing focused on patients

We modernised the website with patient-first UX and online booking, implemented a local SEO/content strategy, launched Instagram content to build trust, and used analytics to continuously optimise performance.

Our Approach:

•Website redesign with clear CTAs and booking flow
•Patient education content for SEO and trust-building
•Instagram strategy showcasing results and practice culture
•Performance analytics and iterative optimisation

The Results

Stronger patient acquisition and engagement in 6 months

The multi-channel program delivered measurable improvements in web traffic, new leads and social engagement within six months.

Key Results:

•43% increase in new leads
•89% uplift in Instagram engagement
•75% growth in website traffic (7,000 → 11,000 monthly visitors)

"IdeationPeople transformed our online presence and directly contributed to our practice growth. Their understanding of the dental market helped us connect with exactly the right patients. I've already recommended them to several colleagues in the profession."

Dr Suman Walia

Principal Dentist

Inspire Smiles Dental

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