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E-commerce Growth for Camia — Natural Personal Care

Camia

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Customer Acquisition SystemsGrowth StrategyDigital Infrastructure

The Challenge

Scaling a premium all-natural personal care brand online

Camia, a premium personal care brand selling natural haircare and skincare, struggled to scale its e-commerce business in a crowded market while preserving premium positioning and margin.

Key Pain Points:

  • •Crowded natural personal care market
  • •High customer acquisition costs
  • •Need to build premium brand perception online

Our Solution

End-to-end D2C growth and premium positioning

We rebuilt the e-commerce experience, implemented SEO and content focused on natural ingredients, scaled targeted performance campaigns and created influencer partnerships to build trust and premium brand positioning.

Our Approach:

  • •UX-led storefront redesign to match premium positioning
  • •SEO & content focused on natural ingredients and outcomes
  • •Performance marketing with lifecycle nurture
  • •Influencer & creator partnerships for social proof

The Results

25x e-commerce growth over 17 months

In 17 months, Camia achieved exponential e-commerce growth while improving repeat purchase behaviour and ROAS.

Key Results:

  • •25x growth in e-commerce revenue over 17 months
  • •Notable improvement in repeat purchase rate
  • •Stronger premium shelf-positioning online

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